Learning Objectives
- Explain the concept of directing and its importance in business organisations.
- Understand the principles guiding the directing process.
- Explain the meaning of supervision and its importance.
- Explain the meaning of motivation and its importance in business management.
- Understand and explain Maslow's theory of hierarchy of needs and its application to motivation of employees in an organisation.
- Explain the financial and non-financial incentives through which managers motivate their employees.
- Explain the concept of leadership and its importance in management.
- Describe the qualities of a good leader.
- Explain about formal and informal communications in the organisations.
- Identify various barriers to effective communications and measures to overcome these barriers in the organisations.