- Explain the meaning of ‘marketing’
- Distinguish between 'marketing' and 'selling'
- List out important functions of marketing
- Examine the role of marketing in the development of an economy in a firm, to society, and to consumers
- Explain the elements of marketing-mix
- Classify products into different categories
- Analyse the factors affecting the price of a product
- List out the types of channels of distribution
- Explain the major tools of promotion, viz. advertising, personal selling, sales promotion, and publicity
Marketing
Learning Objectives
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