Learning Objectives

• Identify a subject for an art awareness campaign.
• Collaborate in small groups to discuss and choose a campaign topic.
• Collect relevant information about the chosen artist or art practice.
• Organize collected information under appropriate headings.
• Create engaging visuals for the campaign, such as posters or brochures.
• Plan and execute a class exhibition showcasing selected artworks.
• Apply design principles in the display of artworks.

Campaign for Art Awareness

Overview

Steps to Create a Campaign

1. Choose a Subject
   • Work with an artist (painter, sculptor, designer, photographer) or a community preserving art traditions.
   • Form small groups (4-5 students) to brainstorm subjects.
   • Consider local artists, festivals, art schools, and galleries.
2. Collect Information
   • Talk to teachers, friends, and family.
   • Visit libraries, galleries, and museums.
   • Use the internet under supervision.
   • Maintain notes and collect visual/text pieces.
   • Focus on the artist's contribution to society, the story behind the artwork, and any challenges faced.
3. Organise the Information
   • Determine the main message of your campaign.
   • Create a catchy title (5-7 words) that reflects your message.
   • Organise information under headings like:
     • Introduction
     • Process of Making
     • Background Information
     • Visual Gallery
4. Create Visuals
   • Design a poster, brochure, or flyer to communicate your message.
   • Include sections for:
     • Cover Page
     • Introduction
     • Process
     • Visual Gallery
     • Sources of Information

Assessment Criteria

• Elements and principles of visual art.
• Composition or visual arrangement.
• Appropriate theme and title for the exhibition.
• Selection of artwork.
• Application of design principles in displaying artwork.

Example Campaign Title

• A Stitch in Time: Reflects the careful process of embroidery or patchwork.